Key Elements of Mobile App Development
In early 2012, Google collaborated with global research firm IPSOS to gather data on smartphone usage in New Zealand. The study revealed that 59 percent of smartphone users access the Internet at least once a day, and that 66 percent of smartphone users have researched products or services through their mobile devices. The last item is of particular interest to business owners who have yet to develop a mobile-friendly websites or smartphone apps that can attract potential customers.
For businesses that sell products online, easy-to-use shopping cart and online payment options are must-haves. With these nifty online shopping features integrated to your mobile-optimized website, you can cater to busy people who have no time to drop by at a brick-and-mortar store to get what they need. Pretty soon, you’ll see more orders coming in.
Along with integrated online shopping functions, you must also display an updated price list of your items so buyers can compare and make the right purchase decisions. To maximize your return on investment, you’ll want to integrate social media components to your mobile app or website so that customers can recommend products they like to their friends. This way, you can generate positive word-of-mouth and maybe even convince casual site visitors to buy your products.
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